The idea for GROWN and the GROWN VISION™ project was developed in the winter of 2010 by a passionate group of surfers and water dogs along the beaches of Byron Bay, Australia. The idea was simple: to design, produce and provide original, organic and sustainable wooden eyewear that looks great and 'does good.'

After crafting some early prototypes, they decided that to be truly proud of this, they needed to be sustainable and environmentally responsible before all else, and use only materials that reflect these principles. The team began to create a socially responsible business model that would allow them to do what they love while redistributing profits towards funding meaningful and life-changing efforts.

GROWN decided to support Seva Canada's Gift of Sight program. For every pair of glasses sold, Grown funds eyesight testing for 12 children. For every four pairs of glasses sold, Grown funds one sight restoration surgery.