• Penny Lyons Photo

    Penny Lyons

    Penny Lyons has been the Executive Director of Seva Canada since 2006. 

    Prior to Seva, Penny was a management consultant in Taipei and Vancouver working on projects as varied as a fraud audit for a multinational electronics company and mediating discussions between government, first nations and commercial fisherman on the future of the oolichan fishery.  Prior to moving to Vancouver she lived in Bermuda and owned and operated an offshore management company. 

    Penny has a Master of Business Administration Degree from the University of Alberta.

    Penny’s daughter, her Spanish Water Dog, running, kayaking and hiking keep her busy when she is not working.

  • Kenneth Bassett Photo

    Ken Bassett

    Ken Bassett, Seva Canada’s Program Director is a Professor of Medicine at the University of British Columbia and directs a research program in international and epidemiologic ophthalmology in the Department of Ophthalmology. 

    Ken travels extensively to and works closely with Seva program partners in Tanzania, India, Tibet and Nepal primarily helping them to build sustainable programs and to conduct ongoing monitoring and evaluation. He has helped the program partners to design and conduct research themselves and to share their findings at government and academic meetings as well as publish articles in the scientific literature. He continues to practice medicine and has a Doctorate of Medicine from University of British Columbia and PhD in Medical Anthropology from McGill University.

    When Ken isn’t travelling to Seva’s programs around the world, he can be found hiking and running with his two daughters or spending time tinkering on his boat.

  • Deanne Berman Photo

    Deanne Berman

    Deanne Berman has been the Marketing & Communications Director of Seva Canada since 2011. 

    Deanne has over 20 years of experience in marketing, communications and branding. Prior to her work at Seva, Deanne was a Senior Marketing Communications Manager at TELUS launching TELUS TV, Satellite TV and Optik TV. She also had the great pleasure in working on the tourism brand for Canada at the Canadian Tourism Commission just prior to the Vancouver Olympics. Deanne was also a part of the team that launched Bell Mobility in BC and Alberta.

    Deanne has a Bachelor of Arts in Psychology and Sociology from the University of Western Ontario and an Honours Diploma in Marketing Communications from the British Columbia Institute of Technology.

    In her spare time Deanne enjoys travelling, the outdoors and keeping local takeout restaurants in business.

  • Paul Crosby Development Director

    Paul Crosby, CFRE

    Paul Crosby has been the Development Director of Seva Canada since early 2020.

    Paul is a fundraiser who specializes in corporate giving, sponsorship, and community development. Prior to his work at Seva, he was a Senior Manager, Community Development with Diabetes Canada where he oversaw corporate giving, foundations, and major gifts for BC and the Yukon. From 2013 to 2014, he served as Senior Development Officer, Corporate Relations for the BC SPCA, where he directed the organization’s corporate giving program for BC.

    He moved to Vancouver in 2007 for a position with the International Triathlon Union. Paul holds a Bachelor’s Degree from the University of New Brunswick, and is a Certified Fundraising Executive (CFRE). In his spare time, he participates in endurance sports and enjoys travelling and hiking.


  • Priya headshot black and white

    Priya Reddy

    Priya Reddy has been Seva Canada's Program Assistant since 2021.

    Priya has an MBA and is a Hubert Humphry Fellow and Fullbright Scholar. She is working for Seva Canada as a researcher and will be attending UBC in 2022 for her PhD. Priya has designed and managed projects involving eye screenings and the eradication of childhood blindness for more than 2 million children worldwide. She has also provided consulting services for eye hospitals across the globe to enhance their eye care services through training, capacity building, and resource management.